Vendor Gallery: Nadia DeMessa

Nadia DeMessa, the owner of a new gourmet cupcake company making the rounds in a cute trailer, bakes all her cupcakes from scratch using the best of ingredients.

She describes herself as “a wife and mother of three boys” who was born in Jamaica and grew up in a family in the baking business. She originally went to college for marine biology but became a successful custom cake designer. “I have been decorating cakes for the past six years and last year decided to add cupcakes to the menu. I saw how they were becoming very popular and then I noticed the cupcake trucks up north and thought what a good idea.”

DeMessa found a used trailer and “customized it to become a concession unit.” She is fully licensed and has her city of Atlanta vehicle permit. Soon, she will hit the road and set up a few stops to sell the cupcakes from a mobile she affectionately calls Pinkie. Yum Yum Cupcake does not have a store front, but you can find them at most of the local festivals and special events around metro Atlanta.

We caught up with Pinkie at the latest Urban Picnic at the Sweet Auburn Curb Market and, although we only tried two flavors (Reese’s Peanut Butter Cup and Red Velvet), we can see that DeMessa’s fluffy and delicate product is in a class of its own, having mastered the trick of making the cake and the icing similarly yielding and delicious.

For street vending, DeMessa has to fully package her cupcakes, but at events, she liberates the little marvels and exposes them in their full glory.

Follow Yum Yum Cupcake on Facebook and Twitter to find out where Pinkie the cupcake mobile will be and try as many of the flavors (a total of twenty-five) as humanly possible!

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